True. I think about it now as a kind of physics problem. You have political energy measured in dollars on each side. Volunteers to help bring the political message across for free can be converted into dollars too. There are a lot of people concerned or outright scared out of their minds about environmental concerns like climate change. One sight has multiple orders of magnitude more political energy to spend. For example on counter measures, or boosting extreme vegan voices to cause disruption, advertising or media stories or think tanks or lobbyists.