That sign definitely pulled in business. Who could resist?
this is genius because not only is this kinda funny and would probably make me wanna try by itself, but also could make people curious enough to look it up and see one terrible review among many positive reviews.
Right. And once they are there on the site, they might leave a good review.
They’re rolling the dice here. It was just one woman on Trip Advisor. I’d try a cup anyway.
On the other hand, if it had been two women who had both agreed that the one cup was the worst ever, it would have been a sure thing.
“This coffee tastes like shit.”
I usually dislike marketing in general but this is pretty great.
Now I want a cup, too. I’ve been surprised that more businesses haven’t used this tactic with posts on TripAdvisor, Yelp, and other ratings sites.
That’s expectations management
I’m currently enjoying some wine that my wife purchased because of a bad review. It’s not anything special but not worth a bad review.
I would guess that I’ve been seeing variations on that sign for at least 10 years, maybe 15.
