Using a panel of 709 volunteers who shared archives of their Facebook data, Consumer Reports found that a total of 186,892 companies sent data about them to the social network. On average, each participant in the study had their data sent to Facebook by 2,230 companies. That number varied significantly, with some panelists’ data listing over 7,000 companies providing their data.
Back in '50s, the connection between Tobacco products and Cancer was evident. Since '70s connection between Fossil fuel and Global warming was evident.
Yet, no one heeded those warnings at the time. With cancer rate going up, and climate becoming increasing unpredictable/extreme, people now started to take notice.
With so much information to process, Human brain ignores information that doesn’t have a clear relation to a significant real world problem that immediately impacts their lives. This makes us intelligent (at short term) and dumb (at long term) at the same time.
Using a service at free of cost (at the expense of your privacy) is acceptable by majority of population as it has no significant real world impact on their lives.
If tomorrow, a huge data leak from these imbecile data hoarders leads to massive transaction fraud/identify theft that impacts a significant percentage of population and their daily lives, only then there will be massive outrage that you expect.
Till then, we are the only one who escaped the Matrix, while rest embraced it.
I’ve have never once had my credit card details stolen or lost money because I hd an account ‘hacked’ or whatever. And yet, my family and in laws regularly have the card details stolen. They’re completely oblivious to the link between their lack of privacy considerations and getting their data stolen. So even significant real world impact still doesn’t change some people’s behaviour 🤦🏻♀️