Please understandnim asking this question from a genuine place. I dont want the quora answer, i want the tech savvy, security expert minds of my fellow lemmings. If thats ok?
What happens to this data? What can/do they do with it? and why are so many people concerned about google tracking them?
Do i as an average user need to be concerned?
If so, What sorts of things can i do to avoid being tracked? Preferably without too much comprimise.
This whole thread makes me want to quit using the internet right now…
People don’t realize how much data is collected, how it’s analyzed to determine things about you, and how it’s given out to nearly anyone. Here are some concerning examples that hopefully speak for themselves.
Data from fitness app Strava was used to locate secret US military bases in Afghanistan and Iraq by some random guy on Twitter. He did this by pointing out people running in squares in the middle of the desert. Imagine what America’s enemies could do with this information that this company will sell to anyone.
Ad company Xandr allows you to target audiences with labels like “Recently purchased a pregnancy test”, “Has a large gambling debt”, and “Has depression”. Once again, this is freely available for anyone to purchase. These tracking companies find out things that are very personal to you and then sell that info to people who might not have your best interests in mind.
Last but not least. Governments and law enforcement can access this information at any time for any purpose. Do you really want the government and police agencies to have a database of people grouped by their religious and political beliefs or their sexual orientation?
Hopefully you can see why the information being collected and given out to anyone is concerning. As to how to avoid it, I’m not sure there is any way besides government regulation. Maybe someone else has some answers!
I just don’t use the internet, can’t track me if I ain’t on it!
If your friends have Facebook, and they share contacts on their phone, and they communicate with you Facebook has a shadow profile for your phone number. They still track you even without the app or an account.
My worst imagination is labelling you and selling your label to the companies they supply to, and how wrongly those companies can use that data, example: google search “prostate cancer” or searching for symptons associated with prostate cancer - label telling probable prostate cancer developing with this user - insurance companies denying insurance to you or making it too expensive. Now extrapolate this to what your searches probably tell about you or your state, and multiply by the websites you visit, the time you spend reading article/tweet/forum/post about a certain subject, where and how you comment those articles, etc, and being labeled according to their perceived likes/hates/problems about yourself.
This. I remember that one video by LTT where he tried searching for a flight and he got a way higher price on the standard browser compared to the one with no personal accounts/cookies.
If I use search engines, be it to find opinions on a topic or as you said an insurance, I want those sorted by factors like the date it’s been created and maybe the reputability of the source. Not what the algorithm thinks I want to see or I should see in “its” opinion.
