People should look at mobile revenue. Its disgusting. It does not make that much money because it is fun. They use predatory practices to prey upon people’s psychology to get them to spend money. Whether thats paying just to hurry up a building or dropping 400-4000 bucks to become a god. Its an unethical market built on manipulation.
I know someone who was spending $1000 per month on Candy Crush several years ago. I was absolutely, and completely shocked when she shared that revelation with me. All of the sudden her Facebook posts about needing to quit candy crush made a lot more sense. She talked like an addict, which was very confusing to me for a little Bejeweled game, but she was in fact addicted, and addicted very hard.
It’s surprising to me because I play, what I think, is a lot of mobile games too, but I can’t even remember if I’ve ever paid any actual money into any of them besides buying a $0.99 game or two.
If I get put on hold because I don’t enough jewels, I put the game down and go to another game. Even in Clash of Clans, I got up to Town Hall 11 and never out a dime into that game.
I’ve never understood why anyone feels the need to buy anything in the games.
It’s no different from VLTs and other gambling products. Not everyone will become addicted, but they are designed to addict. You and me might drop a dollar here or there and move on, but for every ten of us, there is 1 who gets addicted and drops a paycheque a month on this stuff.
Depends, building good games that establish goodwill and a strong franchise will make you more money in the end than the quick pump and dump mobile game candy crush bullshit.
The difference is that the mobile game model can exist perpetually in a state of pump and dump because the platform of mobile is essentially purpose built to be a time waster. Consoles and PC games are intended to be an activity in themselves instead of a way to take a smoke break, the ramifications of attempting to convert the standard videogame model to the pump and dump model has been successful depending on your definition.
Sure we’ve established that whales exist in every market and some people will buy every MTX they can even if it’s CoD or whatever, but we’ve also seen people who used to spend a considerable amount of money on games stop doing so, because the market doesn’t cater to their preferences. That’s the point Larian is making, you can create a true fan base with their model, you can only create addicts with the pump and dump model.
Here’s the thing, though, people are saying “mobile games”, but what they really mean is “a small handful of market leaders in the mobile gaming space”.
I’ve worked in mobile games. Most of them do t make their development budget back, just like PC and console games. They’re a lottery ticket for publishers, which is why most of the big ones were made by independent studios that were later bought by the big players once they were proven winners.
we’ve also seen people who used to spend a considerable amount of money on games stop doing so, because the market doesn’t cater to their preferences.
I have to wonder how significant this is. Anecdotally I agree with it, but I wonder how many people are like me. I used to buy at least a few new/full-price games a year, but now I might buy 1 if the stars align (last two were BG3 and Elden Ring, prior to that I can’t even remember…maybe Deep Rock?). I have more expendable income than I’ve ever had these days and still love to play games as a pastime, but I’m buying fewer games. I 100% attribute that to the shitty practices the industry has picked up, because 9/10 that’s what turns me off from buying a game until it’s 5 bucks on Steam or free on Humble.
I wish it were true but it’s just not. Free mobile games with mtx make way more money than bg3 did.
People should look at mobile revenue. Its disgusting. It does not make that much money because it is fun. They use predatory practices to prey upon people’s psychology to get them to spend money. Whether thats paying just to hurry up a building or dropping 400-4000 bucks to become a god. Its an unethical market built on manipulation.
I know someone who was spending $1000 per month on Candy Crush several years ago. I was absolutely, and completely shocked when she shared that revelation with me. All of the sudden her Facebook posts about needing to quit candy crush made a lot more sense. She talked like an addict, which was very confusing to me for a little Bejeweled game, but she was in fact addicted, and addicted very hard.
It’s surprising to me because I play, what I think, is a lot of mobile games too, but I can’t even remember if I’ve ever paid any actual money into any of them besides buying a $0.99 game or two.
If I get put on hold because I don’t enough jewels, I put the game down and go to another game. Even in Clash of Clans, I got up to Town Hall 11 and never out a dime into that game.
I’ve never understood why anyone feels the need to buy anything in the games.
It’s no different from VLTs and other gambling products. Not everyone will become addicted, but they are designed to addict. You and me might drop a dollar here or there and move on, but for every ten of us, there is 1 who gets addicted and drops a paycheque a month on this stuff.
Since a lot of it is marketed to kids, I’d bet it’s more than 1/10 who have bought into useless microtransactions (with or without parental consent).
They know, it’s their objective, whales exist but they are normal people with gambling addiction, not millionaires rolling for gacha.
Depends, building good games that establish goodwill and a strong franchise will make you more money in the end than the quick pump and dump mobile game candy crush bullshit.
The difference is that the mobile game model can exist perpetually in a state of pump and dump because the platform of mobile is essentially purpose built to be a time waster. Consoles and PC games are intended to be an activity in themselves instead of a way to take a smoke break, the ramifications of attempting to convert the standard videogame model to the pump and dump model has been successful depending on your definition.
Sure we’ve established that whales exist in every market and some people will buy every MTX they can even if it’s CoD or whatever, but we’ve also seen people who used to spend a considerable amount of money on games stop doing so, because the market doesn’t cater to their preferences. That’s the point Larian is making, you can create a true fan base with their model, you can only create addicts with the pump and dump model.
Weird example, Candy Crush makes a billion dollars every year.
Here’s the thing, though, people are saying “mobile games”, but what they really mean is “a small handful of market leaders in the mobile gaming space”.
I’ve worked in mobile games. Most of them do t make their development budget back, just like PC and console games. They’re a lottery ticket for publishers, which is why most of the big ones were made by independent studios that were later bought by the big players once they were proven winners.
I have to wonder how significant this is. Anecdotally I agree with it, but I wonder how many people are like me. I used to buy at least a few new/full-price games a year, but now I might buy 1 if the stars align (last two were BG3 and Elden Ring, prior to that I can’t even remember…maybe Deep Rock?). I have more expendable income than I’ve ever had these days and still love to play games as a pastime, but I’m buying fewer games. I 100% attribute that to the shitty practices the industry has picked up, because 9/10 that’s what turns me off from buying a game until it’s 5 bucks on Steam or free on Humble.